Showing posts with label Sales. Show all posts
Showing posts with label Sales. Show all posts

Thursday, March 10, 2011

What does your homes appliances say to your potential buyer?

Wood burning iron stoveImage via Wikipedia

It seems that in spite of the wealth of information out there on how to get your home sold,  there are always a fraction of society unwilling to get on board with the program. One area in particular that is most prevalent is updating old appliances. Many homeowners use the logic that they do not want to invest more money into a home they are selling. Another segment of society believe that the potential buyer will not be deterred by the outdated appliances as long as they work. Yet another think it just isn't important enough to be a deal breaker. Perhaps they bought the home themselves and it didn't bother them? The truth is, you're looking at it from the wrong pair of eyes and with the wrong wallet. Here is the perspective from the buyers eyes on your home.


Where's the incentive?
If you are aware that new construction exists, and in those newer homes exists newer updates and upgrades, where is the incentive for a buyer to choose your home over theirs? Is it the knowledge that possibly soon after moving in they will have to replace major appliances due to breakdown and old age? The knowledge that your old appliances put a drain on the energy bill, forcing them to pay more for the same electricity they'd be getting in a newer home with energy efficient appliances? A buyer is already being asked to make a major purchase on your home. The idea of having to shell out additional money to update is a deal breaker for many, especially when they are viewing other homes besides yours. Lets face it, the same things that make a car a lemon, make a home a lemon. Old worn out parts red flag the buyer that there is problems ahead.


If appliances are this old, what else has to be replaced?
Buyers instinctively know that if a home owner hasn't bothered worrying about their appliances, that they may have neglected other issues too. The "if it ain't broke, don't fix it" mentality becomes apparent and it is a buyers worst nightmare. They will interpret your lack of updates as a sign you haven't made your home's appearance or it's condition a priority. This leads buyers to wonder about hidden issues you haven't even bothered looking into. Plumbing, electrical, septic systems, even termites and rot could all be lingering just out of site, and it will all be looked for all the harder if the homeowner suspects you haven't done a lot to your home in 20 years. Home inspections usually will be used as a bargaining tool for the buyers benefit, so making sure your home is in great shape can only benefit you in the long run. Most offers placed on homes are contingent upon the home passing inspection. Do yourself a favor and spend a little now, or lose a lot later.
I'm going to offer a lower price on this home...
Homeowners will no doubt see an outdated home with old appliances and immediately start thinking how they are going to offset the expense involved with updating. This could mean getting offers well below your asking price. It also could mean a home that sits on the market for an extended amount of time which will force a few scenarios that are not desirable to the seller. Lowering the homes price, taking the home off of the market altogether, or updating the home way after it has been sitting and getting less traffic because it has been for sale so long that buyers will be suspicious about the reasons why.
Selling your home requires savvy, determination and strategy that is effective. If your home has spent over 3 months on the market without a bite, it's time to come up with a new strategy. Do your research, check out your competition by visiting real estate websites in your area, and ask for honest feedback from your real estate agent, family and friends. If you have to spend a little in advance to get the price you need, you will never regret it. If you have lost a possible sale because you didn't take the time to make the changes, it could impact your life for a long time to come.
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Sunday, October 24, 2010

The best pricing strategies for home sellers

Home for sale in Gautier, Ms that qualifies fo...

Selling your home in a down market is a scary thought. Home listings are everywhere and the competition is at an all time high nationwide. If you have made all the upgrades and your home screams of curb appeal and you are still not getting any bites it may be the price that is hurting your chances.

Coming up with an effective pricing strategy will assure that you have not only a good start to your home getting sold, but will expedite your buying the next home.  There are lots of errors people make when pricing a home. Most often it is pricing the home above current market conditions. These strategies will help you price your home well, especially if you have opted to sell your home independently of a realtor.

1. Do your comparison homework-
Check current real estate websites in your town and do a run down of what the comparables are in your area.  To get the best overall idea, use homes that are in a five mile radius of where you live. Pay attention to square footage, number of baths, number of bedrooms, size of the lot, year the home was built, and whether it has a garage. These are key factors most people look at primarily when purchasing a home.  Gather the data, and list down each homes price. Add all the prices up and then divide by the number of homes for sale, including your own. This gives you an average price of the homes in your area. Is your home above, below or right on target?

2. Strategy-
If you are selling your home yourself, you need to use every possible available resource to your advantage.  Price your home just under what the average home is for sale for to give your home that little edge and then let the bidding begin. Use free advertising where you can get it. For instance, Ebay has a classified section online that will let you post anything you have for sale. Since it is free and you can write up your own home advertisement, do so, what do you have to lose? Utilize sites like Zillow.com. Zillow will let you post your home on their site and you can list, and include the best photos of your home on the site to generate offers. Place ads in the paper on a regular basis stating your open house dates and times. Remember you are competing with real estate agents so be aggressive in your selling strategy. Pass out flyers in your neighborhoods as well as have your friends post them in their place of work.  A viral marketing strategy can  only help.

3. Know your competition-
Knowing what the other homes have to offer in your area is important. You can usually highlight whatever attributes your home has above the competition. Point out your updates, and make sure to convey all of your homes pertinent information at all Open houses.

4. Create a home facts sheet- 
Print up copies of you home facts and info sheet that includes home square footage, yearly taxes, insurance, home owners fees, lot size, special features, number of bedrooms, and make sure the home fact sheet you create includes great photos of your homes kitchen, bedrooms, walk in closets and bathrooms. Try to anticipate what buyers questions will be and include that in the fact sheet. List recent replacements and updates.
5. Have a plan-
If your home doesn’t sell in a months time, 3 at the most, you may have to come up with a new plan. That plan can be in the form of a price reduction, or it may be finally calling in the realtors to have them put their resources to work for you. Once you commission a real estate agency, there is no reason you have to sit back and wait, you can still actively pursue your home selling. It simply means that regardless of whether you found your buyer, or the agency does, you will still have to pay them their commission. However, you will increase your odds by actively finding buyers yourself. Just remember to them the name of your listing agent to let them show your home to the potential buyer. The end goal is always to get the home sold as fast as possible.


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Sunday, October 3, 2010

Decorating for the potential buyer of your home


Decorating for the potential buyer of your home that is up for market is an important marketing strategy. Fortunately it is very easy to do, once you learn to detach from your home yourself. In a down housing market, sellers have to use every possible tool to get their home sold. This involves using every tool to your advantage. One tool that is definitely needed is decorating for the potential buyer. What does this involve and why do it? Well it involves obviously making the home neutral in regards to decor, and the reason you need to do it is so that the new buyer can envision themselves in your home. There are a few things you can do to make this happen, provided you are willing to de-personalize and separate emotionally from your home to get it sold.


1. Start packing- 
Whether you pack today or wait until your home is sold the bottom line is you still  have to pack. The benefit of doing so earlier is you start the process for separating yourself emotionally from your home. After all, once it sells it is no longer your home, the sooner you remove things from your home that make it your home the easier new buyers can bond to it.

2. Decorate in non taste specific ways- 
This involves using things you'd find anywhere, in any home like setting. Pictures should be more along the lines of places and things and less family photos. Photos of family members scream to the buyer "this is our home". We want the buyer to say, "this home suits me perfectly". Think about decor that can go into any home. What would it look like? Just make sure it all relates to the overall look of the home. Keep the color family of the decor similar to each other. In other words if the color pallet of the walls, flooring and furnishings are neutrals, decor should be neutral too, keep metals all the same. Dark oil rubbed iron wall grilles, pair up well with dark wooden candle pedestals. Pewter candlesticks go well with a ceiling fan that may have a brushed Nickel finish on the hard ware.

3. Check those closets-
 

Seeing too much of other peoples belongings may send the message that it will take you forever to get out of the home. Pack away seasonal clothing, use space saving hangers, and reduce the visual impact. Not only does this make closets seem larger but it also lets a potential buyer know you are ready to make it happen. A home packed to the rim with all of your stuff gives the impression you aren't going anywhere. Even though a buyer knows you are selling, if they don't see you clearing out, they may opt for a new home that is move in ready.

4. Remove non essentials and put into storage-
 
If you can renting a storage unit to store all your non essential items, furniture etc. may be a wise choice. If your home sells it is just one step less in the whole process and can actually allow for you to get out by closing. It may cost you to do this, but spending a little now could pull in the offer you want. Having a storage unit can also allow you the time you need to find your next place. All too often once a home sells the buyer is pressured for time to find the next home, and not be subjected to rental fees to the new home owner. This can lead to purchasing a home on the "fly" and then having regret later. Shopping for your home is a major step, and it should not be done on the spur of the moment. Who needs that kind of pressure?

5. Odors-

You may not realize it, but a major turn off to a potential buyer may be the way your home smells. Research shows that the human body is often unable to notice a smell after 15 minutes, so homeowners may not realize that there home is less than fresh smelling. Pets, smokers, and even things like using moth balls can repulse a buyer and if your home doesn't smell like home to them, its harder for them to want to be in it. For the smokers in the home, it is well advised that they start smoking outside during the time you sell your home.  Numerous research has suggested that 9 out of 10 people find the smell of cigars and cigarette smoke offensive. 7 out of 10 people find pets smells like litter boxes offensive as well. If you live with pets, make sure they are professionally groomed, and if you can, get your home steam cleaned, including drapes, and upholstery. Keep litter boxes clean and change after each use. It may be a hassle but it really is necessary.

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